What is sustainable brand building?
Sustainable brand building helps Entrepreneurs and Start-Ups turn great ideas into long-term success. It’s best implemented when we are at an early stage of Entrepreneurship, a stage when we are by default flexible and agile. We learn to identify and achieve sustainable goals such as customer satisfaction, customer loyalty and solid profit margins. A sustainable approach makes us incredibly attractive – not to all, but to the right people. Sustainable brands allow us to expand to more countries, cultures and customers. We learn to define our values and we come up with actionable answers. We can save big on time, resources and costs – and that applies to the entire project we’re working on.
Let’s look at how sustainable brand building helped a $1300 startup grow to one of the world’s largest brands.
Sustainable brand building
That $1300 startup with a sustainable concept is Apple in the year 1976.
What makes Apple sustainable is that they ignore the typical short-term goals. Their products do not claim to be the best or the cheapest. Apple promises to constantly question the status quo, building products that are beautifully designed and simple to use. That approach revolutionized the computer industry, the music industry, the phone industry and now the payment industry.
In our free course, you can find tools that help you integrate sustainability into your project. We will show how much easier it can be to lead by values, how it can help to create a healthy work environment that leads to more productive and effective results. All it takes is some hours of your time.