Watch our 2 minute video about trademarks
and learn why registering a trademark is important and when is the best time for it.
first and foremost, welcome to trademarkprotector.com. We’re glad you’re here, and we hope our site will serve you as an informative and helpful resource for the extensive topic of trademark registration. Whilst we present you with a wealth of information online, we’re always happy to hear from you and discuss your trademark projects individually.
On our site, we explain exactly what makes trademark registration so important for new businesses, and show how simple and affordable it can be. Make sure to watch our informative videos for more details.
If you’re already well aware of the importance of registering a trademark, then great! We have the knowledge and expertise to help you get your trademark registered. All you have to do is contact us, then just leave it all to us. We’ll take care of the boring stuff while you concentrate on making your product great.
However, if you’re new to the topic, or simply looking for more information on why and how to register a trademark for your business, then please read on.
What exactly is a trademark?
A trademark can be almost anything that defines your brand. It could be a name, a slogan, a logo, a graphic, a colour, or even a jingle that allows you to distinguish or express your brand.
Some of the most popular trademarks are:
Due to international standards, trademark registration is the easiest and most affordable way to not only build your brand, but to protect it too. People often associate trademarks with only the big household brand names. This couldn’t be further from the truth. The fact is that trademarks are a vital factor for newly registered and small businesses. These need to build a brand in order to stand out from the flood of other companies, be identifiable for their customers, and protect themselves from plagiarism.
Talking about plagiarism: trademarks should be registered before they become widely recognised, or part of the public domain. As you will find out, registering a new, unique mark is simple and affordable. Registering a mark that has already been copied by others is much more complex and may even fail.
Why are trademarks so important for businesses?
Google, Apple, Starbucks…none of these companies would have reached their current size if they hadn’t registered their trademarks. So what makes a trademark so important?
Nowadays, consumers are flooded with providers – every minute of every day. In order to stand out, and to become recognized and memorable, you have to develop a brand.
However, developing a great name and logo will do nothing to help your enterprise if other providers copy it. Registering a company name does not prevent somebody else from registering the same name in another city.
Registering yourdomain.com domain does not prevent somebody else from registering your-domain.com. That is where trademark registration kicks in. Having your names, slogans or logos registered as trademarks will allow you to deter others from using them or similarities of them.
Why trademark is important.
Over 200 years ago, companies discovered the useful need to protect their high-quality products against plagiarism. Trademarks were established. Consumers could now trust that a product bearing the marks of their favourite company would be authentic.
Nowadays, trademark registration is more important than ever. If you offer a new product or service, you will soon be surrounded by other providers offering the same or very similar versions.
Strong competition results in low prices and low profit margins but high costs for marketing and advertising. A registered trademark allows you to have your product or service stand out from competition and become unique. Acquiring customers for a brand is easier than acquiring customers for a product.
Look at Apple: customers are waiting in long queues for days to be first to by the latest phone with new features for high prices.
The way to recurring customers and success starts with registering a trademark.
Think of some of your favourite products and services. Most likely, you will now have a trademark name or logo in your mind. The same happens when you go shopping. You shopping list may just read “cookies”, but your subconscious mind has added your favourite trademark logo.
How often do you consider replacing your favourites? Barely ever? If they notify you about a new product, a new flavour, a new service: are you likely to give it a try? Most people do, because people love that feeling of familiarity.
Once customers are satisfied with a product, they associate all these positive feelings with the trademark. Seeing the Starbucks logo brings up the taste of that great new blend. Seeing the trademark of a fashion company lets you feel good looking.
These positive feelings linked to your trademark are a strong tier. Happy customers are unlikely to go elsewhere for a similar product or service. They are even unlikely to compare prices between providers.
This is known as brand loyalty and is vital for growing a business. Albeit, it only works if a unique and registered trademark allows your customers to identify and remember you and your high quality product or service.
The benefits of an outstanding trademark don’t stop there. In fact, they only get better! Well-known brands have the added benefit of reduced marketing costs. The better known a trademark is, the less you have to spend on advertising.
Loyal customers will not only continue to buy your products, they’ll tell their friends and family too. These word-of-mouth referrals are the best sort of advertising a business can get, because:
- It’s free advertising
- It’s social proof that your business provides quality service
While a registered trademark is crucial to customer acquisition, there is another very good reason why it’s so important:
Investors love trademarks, too.
In the business world, securing finances to help you expand your business is imperative. For an investor to not only notice your company but also invest in it, they need to see that you’re following best business practices.
This is another reason why trademark protection is all-important. If you’ve taken the initiative to trademark your business name, logo, and slogan at the earliest possible stage, investors will see this as a wise business move. Investors are keen to fund new ideas, and minimizing their risk of losing money by working with serious business partners.
Showing a trademark registration is a clear statement of high professionalism. And investors love working with professionals.
Are trademark expenses tax deductable?
Yes, they are. When registering a trademark you can definitely deduct the costs of it.
As the registration fee covers a ten-year period, some say one has to amortize the fees over those ten years.
However, the far majority of companies can book the entire costs for research, consultation, and registration against their next tax bill.
In the end, a trademark registration, as well as the research and consultation going ahead of it, are general expenditures.
Here at trademarkprotector.com we like to let you know exactly how we can help you. We believe in transparency, so we’ve alsp put together some useful information about the trademark registration process.
You will then learn about the key advantages of trademark registration:
- why trademark registration is essential for brand building
- what the easiest and most affordable ways to obtain international protection are
- how brand recognition reduces marketing costs
- why customers love brands
- why investors love brands
Last but not least, we’ll explain how, with our help, you can do a trademark registration online.
You may also want to watch our info videos or discuss your trademark questions with one of our experts – free of charge and no strings attached. For those of you wanting to dig deeper into the topic, the answers to many of your questions can be found in our extensive FAQ section.
When is the best time for a trademark registration?
Trademark registration should be one of the very first tasks for every business. This is due to three main reasons:
A trademark registrationtakes from 9 to 15 months on average. Don’t let this deter you. With our professional help, trademark registration will not take more than a few emails and phone calls. The rest is just time spent waiting, while the registrar evaluates your trademark for approval. Nonetheless, it’s not wise to put this task off until the last minute.
Trademarks are registered on a ‘first come, first served’ basis. This means that even if you have created a trademark and have been using it for years, somebody else may register it before you, meaning afterwards you could be deterred from using it.
An estimated 75% of all trademark enquiries are too general or too similar to an existing one, and therefore fail to qualify for trademark registration. It is therefore a wise move to consult our team of experts before you even begin your design. Due to these three reasons, it is imperative that you contact trademarkprotector.com for a free, friendly consultation. We will happily discuss all of your ideas – no matter how wacky they seem – and conduct thorough research into your desired trademark, all at no cost to you.
No matter what stage you are at with your project, we’re here to help you. Get in touch with us today to see how we can assist your business and help you with your trademark registration.
Trademark Registration – Essential for building a brand
What all this boils down to is that building a brand is the key to success. Trademark Registration is the first essential step to take towards building your brand and achieving that success.
Why are we talking about brands now? Because nowadays, consumers don’t buy products, they buy brands. Employees don’t aspire to any old job, they want to work for a well-known and reputed brand. Investors tend not to look primarily at profit margins but at brand popularity.
Look at Apple. There are other companies offering similar phones at far lower prices. Yet consumers are so happy to have found a brand they trust that they don’t even look at other phones.
Look at Uber. They don’t pay well and still have no trouble finding drivers.
Look at Tesla and Ford. Ford is more than 100 years old and sells over 150 million cars a year. Nonetheless, investors rate Tesla higher, a 13 year old company not even selling 80,000 cars a year. Simply because Tesla has a better brand reputation (data as per 2016).
As you’ll surely agree, the foundation of every brand is the trust and confidence its consumers, investors and employees put into it. The better your brand’s reputation, the bigger your success. That’s why it is vital that you don’t allow anyone to endanger your brand reputation by misusing your name or logo.
The trademark is what makes your brand recognisable, memorable, and desirable. You will discover that trademark registration is a simple and affordable tool for protecting your brand.
The easiest and most affordable way to protect your brand internationally
The need to protect brands is not new. Over two centuries ago, countries all around the world agreed on a set of standards. That was back in the 19th century, which saw the beginning of trademark registration. These agreed international standards make trademark registration the easiest and most affordable way to not only build but also protect your brand. It’s simple. The application is done entirely online and requires no technical explanation of your product or service. The only thing that is reviewed is your brand name or logo.
While the application process itself is really simple and straightforward, approval does take some time. It can take the registrar anywhere from 9 to 15 months to make an approval, so it’s best to submit your application as soon as possible to avoid wasting precious time.
Recognition reduces marketing costs
Brand recognition reduces marketing costs in two very important ways:
1. Recurring customers
2. Word of mouth
If this sounds simple, that’s because it is. If you provide good products and services, your customers will want to return – as long as they can remember you. And they’ll want to tell their friends – again, as long as they can remember you. The important thing is to ensure that your product, services and company are easily memorable. Luckily, a strong, well-protected brand allows you to do just that.
Customers love brands
We’ve already mentioned how consumers are flooded with products and providers. This insight is extremely important, so let’s dig a little deeper.
From a seller’s point of view, the crowded market makes it hard to be noticed and attract buyers. From a consumer’s point of view, the plethora of choices makes it hard to find the right product, the right company, the right service.
Some spend weeks searching for the right product or service and the deluge of offers can be exhausting and frustrating.
Having a brand to rely upon reduces the need to do research. You implicitly trust Google to know the answer, Uber to send you a clean car with a friendly driver and that at Starbucks, your mobile will automatically connect to the free WiFi. Life is so much easier this way.
Often, once a consumer is satisfied with a brand, they will stop looking for others. They will even accept higher prices, and actively promote their favourite brands through word of mouth. The best example of this is Apple.
With a successful brand a company can increase prices and at the same time reduce marketing costs. This boosts the company’s profits to ever higher levels.
Investors love brands
If you’re looking to attract investments then having a clear, attractive, and protected brand is a must. Brands provide first impressions not only for customers, but also potential investors. Investors can tell a lot about your company simply by looking at your logos and other trademarks.
At an early venture round, getting a trademark registration and having a registered brand will highlight your skills as an entrepreneur. At future venture rounds, the value of your company is often determined by the popularity of your brand.
A good example of this is Uber. The company has so far created hardly any profit, yet, due to the popularity of its brand, the company’s value is estimated at $50 billion.
What is the trademark registration process?
Now that you’ve discovered the importance of brands and trademark registration, we’d like to show you just how easy it is to register your trademark with trademarkprotector.com.
It all starts off with a free and friendly consultation with us. We’ll research the viability of your trademark, and then we’ll let you know if this is something you should pursue. We say this only because someone else may have already trademarked a similar concept in another country, or your concept might simply be too general to register.
With only a little initial information from you, we will also be able to advise on the necessary investments.
The fees for trademark registration depend on two main factors:
- Which countries you wish to register in
- Which classes* you wish to register under
*Trademarks can be registered under 45 different classes, such as:
- Transport, etc.
In general, most companies need to register in 3-5 classes to cover all of their activities.
Once you’ve given us the go-ahead, we will begin filing with applicable registries worldwide. Once the application process has begun, you can sit back and leave all the boring stuff to us. You don’t have to worry about administration, translations, or deadlines.
How long does a trademark registration take and can a trademark be renewed?
Last but not least: even though the average application takes 9 to 15 months to be reviewed and approved, your trademark registration certificate is valid for 10 whole years. This can be renewed indefinitely every 10 years. The oldest registered trademarks have been in place since 1876!
With all that said – don’t wait for a single minute longer! Contact us now to claim your free consultation and free research.
Registering your own trademark is simple and affordable.
Often, people are under the impression that trademarks are the privilege of large corporations. In fact, the opposite is true. Trademark registration is a tool for small companies and new businesses to make it great and big. How did Apple, Google, and Uber turn themselves into such successful and well known brands? They trademarked their names, slogans, and logos before launching their products and services.
Registering your trademark at the earliest opportunity is the greatest way to help you build your brand. That way, you can focus on refining your business into the best possible company – one people will love, keep returning to, and tell their friends about.
Don’t wait too long with your trademark registration
As your business is growing more people will recognize your success and product or service you’re selling. As mentioned, it’s a common thing that sooner or later competitors will come up with the same good idea. So if some of them realize that you haven’t registered a trademark yet one of them could copy your unique name or logo.
If this happens, another company can sell a similar product or service to yours, but provide a below standard version. Consumers may not know the difference between your company and your inferior clone and may relate their poor service to your company. This situation is extremely harmful to every business, which is why it is always best to register your trademark as soon as possible.
While word-of-mouth referrals can help your company, they can also be your downfall. If people are mistakenly badmouthing your company after poor service from a second-rate clone, your trademark won’t be able to shine and grow the way you would like it to.
Just as positive referrals can positively impact your growth, negative word-of-mouth has a negative effect, too. Bad news travels fast, so, unfortunately, once a trademark has developed a poor reputation, it’s difficult to recover from the negativity. As you are sure to have realised by now, registering your trademark at the earliest possible stage can help prevent this situation from impacting a business.
A competent team by your side
Here at trademarkprotector.com, our friendly team of experts can provide you all the information required to start registering your trademark. We offer a free initial consultation and a thorough check of all of your desired marks.
We can check if your mark (or anything similar) is already registered in another country and if there are any ambiguous or undesirable meanings in other languages. You’d be surprised at how often that happens!
Our experience has allowed us to help numerous businesses register their trademarks successfully. But not only that: our dynamic team has also prevented many young entrepreneurs from making costly mistakes such as registering a name that is too general, or which is potentially offensive in a foreign language.
When you contact us, we hope you’ll be pleasantly surprised by our friendly, no-pressure approach. If your ideas are a bit crazy, then even better! We want to hear from you. We offer you all the advice you need and conduct a thorough research process to check the viability of your trademark. Although we will make suggestions and recommendations for the next steps in your business venture, at no time are you obliged to sign up for any of our paid services.
Contact us today for a free consultation regarding your desired trademark. We’re here to help you succeed because your success is our success. Simply fill out the contact form below to get started. We can’t wait to hear from you!
What do our customers say?
I first thought trademark registration was an awfully complicated task but the phone calls with Casey and Henric put me at ease. Thanks for the honest advice which certainly saved me big.
You guys were really not saying what I wanted to hear and I was close to go elsewhere. But my wife said a honest reply is rare to get nowadays and she is (always) right. Glad I finally did follow your recommendation.
The articles in your blog helped me a lot. Keep on!
I already felt bad sending the 5th idea for a free check but Casey was so friendly and helpful as if I was the most important client of yours. Big thanks!
The free search reports you guys send are just marvellous. Easy to understand, well structured and a big help planning the next steps.
I just received my free search report and now understand why all my co-workers recommended you. It's clear, structured and actionable. Thank you! I was familiar with some parts but your explanation gave me a much better "full circle" understanding. I will now work on the necessary changes and then get back to you for the registration.
I got my free search report the same day and had a super friendly phone call with Henric clarifying the final questions. I'm impressed!
I was so impressed by your prompt answers. What a professional team you are! Thank you for truly being interested in a successful trademark registration and not the quick money. It's rare to find such honest advice. I nearly went down the easy road, which would have let to a lot of disappointment in the future. You saved me from making such mistake.
Thanks for such smooth and helpful communication. The In-Depth report you guys sent me was a real eye opener and the language check saved me from getting into trouble.
A big thank you for accompanying me in this complicated trademark world. I am glad and relieved to have you helping me during every step of this registration process. The renaming of my company was not an easy choice, but so worth it. I believe you have saved me a lot of marketing costs and choosing you was a great investment. I am truly grateful.
I am so glad to have had you taking care of the whole research and trademark registration and being able to invest my energy in being creative and not getting frustrated with such administrative tasks. You have been more than helpful and really grasp my needs.
Your professionalism and speed impressed me. You left everything very clear to me and I am extremely pleased to have left it in your hands of getting my trademark registered. For sure, I will recommend you to others who are like me setting up a new business. It is hard enough and getting straightforward, sincere advice at a fair price, is seldom these days.
I just wanted to say thanks for your supreme service, your empathy, care and competence. It has been an exceptional service experience and I wish all companies would have such work ethics. After quite a few disappointments I finally got the right advise. I am content that you will take care of the monitoring of my trademark. Now I can be sure that my trademark is well protected.
Once again thank you for such flawless trademark registration process. I appreciate not having to encounter any problems and that everything has been straightforward, from the pricing, the reports and the registration. I can only recommend you and your team.
Even when you disappointed me whenever I came up with a too descriptive or already taken trademark name, I can only thank you for assisting me through the process and for the patience you had with me. I am sure I hit your “Free Search Report” record 🙂 After finally having found, with the help of a naming agency, a wonderful name for my company, I am delighted to got it registered with your professional assistance. Now that you monitor it, it shall be mine forever.
As this is my first time of setting up a company, I am more than happy to have chosen you for my trademark registration. You make this complicated task, for an inexperienced newcomer so easy. Your advice has been extremely valuable and your team is marvelous. I am happy to call myself a trademark owner now.
How great to have you guys explaining in a simple straight-forward way the “secrets” of trademark registration. You saved me time and money and been of enormous help. Thanks for sharing your knowledge (also via the blogs) and getting my trademark registered effortlessly.