Trademark Protector

Mentor

How to find a mentor?

There is no one-size-fits-all mentor. We need different mentors for different questions and tasks. Let’s look at how to find the right mentors and how to convince them of mentoring us. What is a mentor? Let’s start by looking at what a mentor actually is. I define mentors as people who can help others with their knowledge and expertise in a certain field. This vague definition means everybody of us has already been a mentor

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Three random words that can save our life one day

Today we’re putting our spotlight on What Three Words, a new geo-positioning app. With just three words we can share our precise location. Like calling a tow truck: “My car broke down. I’m at shocks.sympathy.book.” In some developing countries, it even establishes new postal addresses. A friend of mine bought an old farm in Spain. It’s super cosy, the ultimate romantic hideaway. Hideaway has to be taken quite literally. The farm is so isolated, it

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phone call vs messages

Why does it take 87 messages to replace a single phone call?

Email, Whatsapp and Slack are powerful tools that have greatly enhanced the way and speed we communicate. Yet, when it’s about solving a problem, a phone call still has several unbeatable advantages. When my phone rings it’s usually my dad. He has no smartphone, no Whatsapp and no Email. For him, it’s either a phone call or smoke signals. Besides him, everybody else contacts me via messenger. Like every polite person does nowadays. Calling somebody

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response time

Let's not overrate response time

Having a quick response time is at times more obstructive than it is beneficial. It’s high time we stop overrating response time and direct our full attention towards meaningful and valuable communication instead. Modern business communication makes us believe that speed is always of the essence. We shifted away from letters to fax, to email to instant messaging. I can see several huge benefits of being able to get immediate responses, but I also see

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Why It's Always the Unimportant Stuff That Keeps Us Busy

It’s easy to get distracted by low-value business tasks that keep us busy and stop us from performing important activities. Let’s find out how we can prioritize our tasks and better manage our time for maximum business efficiency. Getting distracted by menial tasks can really threaten our business. This is because these tasks keep us from efficiently achieving our business goals. So why is it that time and time again we come back to doing

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Quality Brand Building Takes Time

There are many marketing tools that promise instant brand success, however, most of the time they are quite misleading. Building a successful brand isn’t an overnight process. It takes time, commitment, and a whole lot of work. Modern advertising tools lead us to believe that success is readily available when we need it. It’s as if success is waiting for us right around the corner. Well, we hate to break it to you – but

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a/b testing

A/B Testing for Pitching

A/B testing is a method used to compare at least two variations of a product or process to determine which performs better. To be able to measure and justify the success of each variation, testers should identify key metrics beforehand. This can be the number of clicks, downloads, open rates, contacts, purchases, or something else entirely. Although A/B testing is more commonly used for SEO and CRO, this testing strategy works just as effectively for

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successful pitching

10 Pitfalls You Want to Avoid When Pitching

How you deliver your pitch is the single most important factor when reaching out to investors at business events. Sure, having a million-dollar idea helps, but sometimes even the greatest ideas will flunk because of bad pitching practices. Here are 10 pitfalls you want to avoid when pitching: 1. Too Many Slides No matter how relevant you think every bit of information is for your presentation – having too many slides will kill your pitch.

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pitching events Europe

Best Events to Pitch in Europe (2019)

Are you looking to pitch your amazing business idea and raise some funding? Visiting business events is the perfect way to present your startup idea to investors, consumers, and partners. But if you’re not sure which events you should be attending, don’t fret. We’ve got a list of the 5 best events to pitch in Europe this year. 1. EU-Startups Summit 2019 Set to take place on 2-3 May in Barcelona, the EU-Startups Summit 2019

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how to pitch

How to Pitch Without Revealing Too Much Information

The key to really hitting the nail on the head with investors is by revealing just the right amount of information in your pitch. Not too much, not too little. Think of it as reading a book but having someone rip out the final pages. You’d do anything to get your hands on those pages and finish the book. This is the exact same scenario when pitching your business idea. You want to capture the

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planing and doing

Planning or Doing – Find the Right Balance

Have you ever found yourself in a situation where you simply do something for the sake of being active? You know, like making a business account on every social media account possible, buying a domain with a name you’re not even sure you want, or hiring a bunch of people to work on a project that doesn’t really exist yet. These kinds of ‘doing for the sake of doing’ actions are not always accompanied by

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3 Reasons You Shouldn’t Get Attached to a Bad Trademark

How you present yourself in the world of business is really important. And we mean really important–as in the life and death of your business.  Every branding decision you make – or don’t make – influences the success of your brand. This is even more so for up-and-coming startups. It’s natural for startups to want to stick to what they know. That’s why startups can often find themselves with a less than great trademark –

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sustainable brand building

What Is Sustainable Brand Building?

What does sustainable brand building mean, exactly? When we think of the term sustainable, we think green and environmentally friendly. But this is not what a sustainable brand is about. Sustainable brand building is all about doing what’s best for your brand in order for it to survive and thrive. It’s about earning more money, staying ahead of the competition, and receiving more and higher funding. It’s about adapting to the ever-changing business scenery and

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4 Services Every Small Business Should Outsource

Outsourcing is definitely the way of the future, especially when it comes to running small businesses and startups. It provides operational expense control, business stability, industry specific expertise, and risk management.  But most importantly, outsourcing means you can dedicate your time to more important things like product development, optimization, and expansion. So it’s high time you ditch the “I can do it myself” attitude and seriously consider outsourcing some tasks. Here are four services every

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sustainable brand building

Why is external help essential when building a sustainable brand?

You might like to think you know what’s best for your brand. Namely, what your objectives are, who your target market is, and where you see you brand in 10 years time. Having brand vision and a sound business plan is great. However, sometimes it’s easy to get distracted and develop a bias while building a sustainable brand. Any kind of bias can cloud your judgment about what’s best for your brand – now and

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Trademark Planning: A Smart Business Strategy

While most business owners and management teams focus on developing strong marketing, sales, customer service, and finance strategies, they often overlook one crucial part that fortifies all these business processes – trademark planning. But what exactly do we mean by the term trademark planning? And why is it an essential component of a smart business strategy? Well, it’s time to find out. What Is Trademark Planning? Trademark planning, in simple terms, is a documented plan

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unsuccessful trademark registration

How to Recover from Unsuccessful Trademark Registration

Have you gone through an unsuccessful trademark registration and want to know how you can recover from it? You’ve come to the right place. There are certain measures you can take to recover from unsuccessful trademark registration and register your mark successfully. We’ll go through them below. But first, it’s important you are aware of the reasons for trademark refusal. Only then can you recover from an unsuccessful trademark registration effectively. The trademark must be

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plan ahead

How to Plan Ahead for Trademark Registration

Trademark registration is important for business growth and brand protection. And just about every business – big and small – have at least one trademark to their name. Apple, Mercedes, Microsoft, Coca-Cola, and literally all popular brand names are protected with trademarks. However, these brands didn’t have to rush. Coca-Cola was invented 1886 but the Coca-Cola Company and the trademark where only registered 6 years later in 1892. Markets were relatively slow at that time

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risk management

Is Trademark Registration Risky?

In short – yes, trademark registration is risky. This is mainly because you need to take into consideration multiple factors during the trademark registration process. Things like your name, logo and brand element are usually the deal breakers when it comes to trademark registration success. But what risks are actually involved in the trademark registration process? And what does your brand name and other branding elements have to do with them? We’re going to go

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Tropicana Packaging Redesign Debacle

Tropicana Packaging Redesign Debacle

Brand redesign is a process many brands go through at one point or another. The main reasons for brand redesign are for brands to reconnect with existing consumers and reach out to new ones. During the redesign process, some brands change their name and logo, while others their voice and packaging. However, the process is anything but easy. In fact, many brands appoint expensive branding agencies and marketing specialists to take care of this process

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German Brand Brita’s International Branding Strategy

Every global market has its own way of doing things. Usually how a brand presents itself is critical as to whether or not consumers accept its products or services. German brand Brita has made our winners list as brand of the month thanks to their exemplary international branding strategy. Namely, when Brita entered the Chinese market, they didn’t simply copy-paste their existing branding strategy. Instead, they developed a separate international branding strategy that was tailored

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stand out of the crowd

How to Make Your Brand Stand Out in a Crowd

The world is drowning in brands. Everywhere you turn you’re surrounded by brands. Whether you’re in a supermarket, watching a movie, or simply browsing the internet. Brands are a dime a dozen. As a result, the competitiveness between brands is relentless. Every brand wants to be better than the next. And to make things worse, no matter how unique or innovative you think your brand might be, chances are someone else is already selling the

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Monster Pizza vs Monster Energy

Monsta Pizza Triumph in Legal Dispute with Monster Energy

It’s always exciting to see smaller businesses win trademark infringement cases against larger companies. A recent trademark dispute between Monster Energy and Monsta Pizza, a Wendover-based restaurant, is the latest case to stir up the trademark industry. Namely, Monster Energy went after the pizza place, accusing them of inappropriately using the word ‘monster’ in its brand name. This is not the first time Monster Energy target a smaller company with a similar name to theirs

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What Does Your Brand Want to Express?

Every brand has a certain image they want to uphold in front of their target audience. But sometimes the identity a brand wants to promote doesn’t match the perceptions consumers actually have. Various branding elements, especially names and logos, can often send subliminal messages to consumers which are usually the complete opposite of the message a brand is trying to communicate. Therefore, it’s crucial that you think long and hard about the message your brand

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Brand of the month: Burberry

Burberry's New Logo Disappoints with Basic Redesign

Burberry is one of the leading fashion houses in the world. There’s hardly anyone who isn’t familiar with their black, brown, white and red tartan designs. Or the Burberry knight on the logo, for that matter. Earlier last month, however, Burberry bid farewell to their knight in shining armor and welcomed in a new logo. And not everyone is happy about the change. Take a look at Burberry’s basic logo redesign and see why it

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What to do if someone uses your intellectual property

What Should You Do If Someone Uses Your Intellectual Property?

Imagine putting in long work hours to bring an idea to life only to have someone else use it without your permission. It’s a scary thought indeed. Unfortunately, there’s always the looming possibility of someone stealing your copyrighted or trademarked work. For that reason, it’s best to equip yourself with the knowledge that’ll keep you and your work safe from freeloaders. So what should you do if someone uses your intellectual property? You have several

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Coca-Cola Unifies Original and Zero Packaging in Clever Redesign

Brand consistency is a major part of successful branding. It drives brand recognition, strengthens brand identity, and helps during product placement. And brands thriving for results, like Coca-Cola, know this. The decision to unify product packaging in their latest redesign makes Coca-Cola our brand of the month. Take a look at how they did it. Coca-Cola’s One Way or Another Campaign Last month Coca-Cola UK launched its latest campaign to unify the original full-sugar and

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P&G Attempt to Trademark WTF, LOL, FML, and NBD

The latest brand to make trademark headlines is Procter & Gamble (P&G) in their bid to trademark millennial expressions. Namely, the multinational corporation is trying to reach out to a younger generation of consumers by owning the rights to use acronyms WTF, LOL, FML, and NBD. This move leaves many wondering whether it’s even possible to trademark these generic terms. Nonetheless, P&G are serious about their application and — surprisingly — aren’t the first to

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Brand of the Month: Bud Light’s Lime-a-Rita Success

It’s pleasing to see when brands are brave enough to step outside their comfort zone and succeed. This is why we’d like to focus on Bud Light and their ingenuity as our brand of the month. The brand’s quick-thinking and awesome product development team helped create a product that went above and beyond expectations. Here is how Bud Light made a crossover drink, mixing beer and margaritas, which became an instant success. The Rise of

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Adidas Fails to Prevent Lutong Enterprise from Registering Trademark in Singapore

Adidas Fails to Prevent Lutong Enterprise from Registering Trademark in Singapore

It comes as no surprise that famous brands want to do everything they can to keep their signature branding assets safe from copycats. However, sometimes even the strongest of brands can take things a little too far when paranoia strikes. This happened not so long ago when Adidas tried – and failed – to stop a competitor brand from registering a trademark. Adidas vs. Lutong Enterprise Lutong Enterprise is a Taiwanese sportswear manufacturer that produces

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5 easy ways to expand brand recognition

5 Easy Ways to Improve Brand Recognition

Brand recognition refers to the consumer’s ability to recall, recognize and differentiate a brand. It plays a key part in developing an effective brand strategy, monitoring consumer behavior, and placing your brand above all others in your niche. To help you in your branding efforts, we have 5 easy ways to improve brand recognition. 1. Create a Compelling Brand Story Consumers want to invest their time and money into a brand that shares the same

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The 10 Most FAQ about Trademarks

There are many questions surrounding trademarks. Here are the 10 most FAQ about trademarks to help you get a better understanding of trademarks and everything they entail. 1. What is the difference between trademark and copyright protection? Although trademarks and copyrights both offer intellectual property protection, they differ in the types of assets they protect. Copyrights are used to protect items of a creative, literary and artistic nature. This includes things like books, films, music,

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Word mark, figurative mark or combined mark - which is right for me?

Word mark, figurative mark or combined mark – which is right for me?

There is a recurring question we are asked again and again: what is the best trademark type to register? As a starter, we should determine the main types of trademarks: wordmark figurative mark combined mark, a combination of word and figurative elements Let’s look at each type and see what are the pros and cons they have to offer. The word mark This is the most powerful and most important protection you can obtain. Registering

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user generated content

Why User-Generated Content Is a Powerful Brand Building Tool

More and more brands are realizing the power of user generated content as a brand building tool. It boosts brand credibility, strengthens brand/customer relationships, and leads to more sales. But how exactly does it work? Let’s go through the basics of user generated content, look at why it’s so effective and see some examples. What Is User Generated Content? As the name suggests, user generated content is any form of unpaid content created by brand

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6 Core Principles for Effective Brand Management

Brand management refers to the holistic process of building, maintaining and improving a brand. It covers a number of key brand building cornerstones, including cost, customer satisfaction, competition, marketing, and presentation. Though it may come across as a complex process, brand management doesn’t have to be rocket science – unless you make it so. Take heed of these 6 core principles for effective brand management and position your brand as a force to be reckoned

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How to Ensure a Strong Brand Positioning in Your Niche

How to Ensure a Strong Brand Positioning in Your Niche

Brand positioning refers to the process of shaping and instilling a brand deep inside the target market’s minds. The purpose of brand positioning is to evoke a range of emotions, help distinguish a brand from its competitors, and merge brand values with those of the target consumer. In a nutshell, it’s about how you want your audience to perceive your brand. If you’re worried your branding strategy could use a little freshening up, you’ve come

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Trademark Infringement: D2 Holdings vs. House of Cards

Netflix’s hit series House of Cards has recently found itself in quite the legal pickle after a Massachusetts based gaming company, D2 Holdings, filed a trademark infringement lawsuit against the show. The plaintiff claim they own trademark rights over the “House of Cards” phrase and insist that all illicit use of the name stop immediately. How does this case of trademark infringement affect the show? What could have been done to prevent it? Can the

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When is the time to rebrand your business?

When is the right time to rebrand your business?  

There comes a time in a business’ journey that rebranding is inevitable. Whether it’s to reflect a change in your core business operations, allow room for international expansion, differentiate your business from competitors, or simply to move with the times, rebranding is essential for business growth. But how do you know when is the right time to rebrand? Let’s take a look at the most common signs that indicate it’s high time you review your

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How to protect your brand reputation

How to Protect Your Brand’s Reputation

Taking care of your brand and its reputation is pivotal to its success. Take a look at how you can protect your brand by following these five simple rules of thumb. Adhere to Ethical Sales and Marketing Practices Trust is one of the strongest binders between a customer and a brand. It’s the glue that holds them together. For that reason, ensure your brand adheres to honest and ethical business practices, particularly in marketing and

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Bumble Dating App

From Moxie to Bumble: How to find the right name

Whitney Wolfe Herd is a big name in the online dating industry. Having been a part of Tinder during its humble beginnings, and later pioneering an idea for a female-only social network, Herd went on to build one of the most empowering dating apps, Bumble. Take a look at how one of the fastest growing dating apps, Bumble, came to be. Bumble Beginnings In 2012, Whitney Wolfe Herd became an early co-founder of the popular

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pitch start-up idea

How to Pitch for a Start-Up Idea?

Building a start-up idea from the ground up is anything but easy, mainly because you need a lot of money. The solution to this problem is finding investors and entrepreneurs who are willing to invest in your idea. To do this you need to have a strong selling point and, of course, convincing pitch. Learn how to pitch for a start-up idea that will grab investors’ attention and win you funding. Visit Industry-Specific Events Visiting

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funding a start up

How Can I Get Funding as a Start-Up Company?

One of the biggest concerns start-up companies have is funding. After all, turning an idea into a steady source of revenue isn’t cheap and getting off the ground isn’t easy. You need money to cover your basic monthly expenses, such as salaries, materials, utilities and, of course, your rent. But raising capital to pursue your big idea doesn’t have to be mission impossible – and we can prove it. Here are some tips that will

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Your trademark got refused?

Your Trademark Got Refused? Here’s Why

Have you recently submitted your trademark application only to find it got refused? While this decision may come as a surprise to you, there’s surely a justifiable reason behind it. In fact, there are many reasons for trademark refusal, some more well-known than others. To clear any confusion regarding the trademark registration process, we’ll go over the most common reasons for trademark refusal. Your Mark Is Similar to an Existing Trademark Trademark offices won’t approve

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find your trademark expert

What to Look For in a Trademark Expert

Finding the right trademark expert to oversee your trademark application can be a challenge. And with many so called trademark professionals promising the moon to clients, it’s important that you’re able to separate realistic expectations from fairy dust. Thankfully, we have some tips that will help you in your trademark search. Here’s what you should look for in a trademark expert. Range of Trademark Services You might not be aware that trademark services are not

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IKEA lost its name in Indonesia

IKEA Loses Right to Use Its Name in Indonesia

Brands are in constant feuds over who thought of a name first, who has been using it longer and who owns exclusive rights over it. There’s nothing new about two businesses waging a name war. However, what you don’t see every day is the unlikely contender winning the legal battle. Well, this is exactly what happened to one brand. Let’s take a look at how the world’s largest furniture retailer IKEA lost the right to

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F1 shoey

F1 Officially Trademarks the Term ‘Shoey’

A peculiar way of celebrating dubbed the ‘shoey’ has become the latest trademark registered by Formula One. Despite the phrase being coined in Australia some 15 years ago and well recognized in the field of sports and beyond, no one had claimed exclusive rights to the phrase for branding purposes until now. According to filings with the World Intellectual Property Organization (WIPO), the branding department of Formula One Licensing was granted a trademark registration to

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5 Problems with DIY Trademark Registration

5 Problems with DIY Trademark Registration

Trademark registration is not something you want to take on yourself considering the complexity of the task. It’s a long and intricate process that requires technical knowledge and a legal background. In fact, there are many things that can go wrong with DIY trademark registration. All of which can hit your brand pretty hard. Before you decide to register your trademark without professional guidance you should understand the risks of doing so. Here are 5

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5 helpful tips for registering your trademark internationally

5 Helpful Tips for Registering Your Trademark Internationally

Global expansion is a huge deal for businesses. It’s one of the telltale signs of a successful brand. However, when taking your brand abroad you need to think about keeping your core brand elements safe from other companies and individuals looking to profit from your business. The best way to protect your marks during global expansion is by registering your trademark internationally. By doing so, you will have the exclusive right to use a trademark

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Trademark Infringement: 3M vs. 3N

Trademark Infringement: 3M vs. 3N

Trademark infringement is the unauthorized use of a trademark by a third party that sells similar goods and services in a way that confuses or deceives the consumer market. This means that any similarities in brand names, slogans, taglines and distinctive brand design elements may indicate trademark infringement. No one is safe from trademark infringement. Not even the most reputable brands. Take a look at one trademark infringement case where one brand blatantly copied the

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how to protect yourself from trademark infringement

How to Protect Yourself from Trademark Infringement

No matter the line of business you’re in, it’s absolutely critical you protect your brand and its assets from infringement. After all, just think about all that time and energy you’ve put into creating the perfect brand. Do you really want to let others ride on your wave of success? Do you want others to damage your reputation when selling a cheap clone of your product or service? Of course, you don’t. You must do

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Ikea translation blunder

IKEA’s Translation Blunder: A Branding Fail or Win?

There’s hardly a person in the world that isn’t familiar with IKEA. The brand is most famous for their practical, well-designed and affordable furniture, appliances and home accessories. However, even the most famous brands are not entirely safe when it comes to careless slip ups in international branding. IKEA found this out first-hand when releasing one of their products, the Lufsig plush toy, in Hong Kong and it turned out as a big translation blunder.

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Find out why brand consistency is so important

Why Brand Consistency Should Be Your Priority

Brand consistency refers to keeping the core brand strategy, values and messages intact throughout interactions with customers and employees. The more consistent your branding elements are, the more likely you are to build a brand that fuels brand awareness, trust and loyalty. If brand consistency is on the bottom of your to-do list, move it up to the top. Here’s why brand consistency should be your priority. 1. Brand Consistency Eliminates Brand Confusion Exposing your

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5 signs you have a weak brand and how to strengthen it

5 Signs You Have a Weak Brand and How to Strengthen It

Building a strong brand is vital to long-term success. It helps boost brand loyalty, secures global recognition, and justifies purchase decisions.  While every brand strives to build an unbeatable brand, the path to success is never an easy one. And in your pursuit of developing a strong brand, you may end up building a weak brand instead. Having a weak brand is not only counterproductive but it’s also a complete waste of your money, time

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slogan vs tagline

Slogan vs. Tagline: What’s the Difference?

When it comes to growing your business or product, slogans and taglines are powerful branding tools. Their purpose is to deliver a short, yet powerful brand message to consumers. Though slogans and taglines may appear the same, they are in fact quite distinct. If you’ve been using these two terms interchangeably, it’s time to stop. Here’s how to tell the difference between the two and polish your branding and marketing strategy. What is a Slogan?

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17 hilarious brand failures

17 Global Brand Failures and Some Hilarious Examples

Many companies jump too quickly at the possibility to globalize their brand that they fail to properly think things through. There are various important factors that brands should consider before they decide to take on the world. Does the brand name sound appropriate in a particular language? Does the slogan have a double meaning? Do they have a qualified marketing team ready to take on global brand expansion? Once you get your head out of

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When is the Right Time to Trademark Your Brand Name?

When is the Right Time to Trademark Your Brand Name?

The best way to protect your brand name from imposters, exploitation and free-riders is to register your brand name as a trademark. But the question that’s on everyone’s mind is – when is the right time to trademark your brand name? Well, the answer to this question is it depends. Trademark registration relies on various factors that are unique to each business. These factors include country of registration, the level of research needed and even

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7 Customer Retention Strategies That Boost Brand Loyalty

7 Customer Retention Strategies That Boost Brand Loyalty

Developing effective customer retention strategies should be on every business’s priority to-do list. In fact, statistics reveal that 68% of sales come from existing customers. That’s a huge chunk of revenue right there. So while we can agree that acquiring new customers is important, retaining and nurturing your relationship with existing customers is far more important for long-term success. It builds brand loyalty and generates a steady flow of revenue. Nevertheless, getting customers to come

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What Are Buyer Personas and Can Your Business Survive Without Them?

What Are Buyer Personas and Can Your Business Survive Without Them?

You can’t rely on haphazard phone calls and random email pitches as your go-to marketing and sales strategy. You need to be more selective if you want your overall business efforts to pay off. One of the best ways to narrow down your market reach is by creating authentic buyer personas. What are buyer personas, you ask? In the simplest of terms, buyer personas are fictional characters that represent your ideal customer. Buyer personas help

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5 Reasons Your Brand Name Should Not Describe Your Business Activity

5 Reasons Why Your Brand Name Should Not Describe Your Business Activity

Are you in the process of choosing a brand name for your new business? You might be tempted to choose a descriptive brand name that describes your business activity. After all, it will help consumers understand what you do without having to read your brand description, right? Well, not exactly. Although this reasoning makes a lot of sense, we strongly advise against having a descriptive brand name. In fact, having a descriptive brand name is

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How to Easily Create a Compelling Brand Story

Many businesses and entrepreneurs make the same mistake when it comes to their branding strategy. They neglect the use of a valuable branding and marketing tool – storytelling. This is a huge mistake. An authentic brand story resonates with customers, builds brand loyalty, increases brand awareness and inspires brand growth. If you aren’t already using storytelling in your branding efforts, you should. Here’s how to create a compelling brand story that your clients can relate

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How to Create a Great Logo Design and Trademark It

How to Create a Great Logo Design and Trademark It

Once you’ve come up with a catchy brand name it’s time to create your logo design. It shouldn’t be too hard, right? Just choose a font, take out the initials, put them inside a circle or square and voila. Well in a world of rainbows and butterflies that’s just about right. But unfortunately this isn’t the way to go about designing your logo – even if some designers swear by this tactic. Your logo design

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common names

Advantages and disadvantages of common brand names

Today we want to explore the question which type of name is better for a business: a common brand name like “The Coffee House” or a unique brand name like “Starbucks”? I agree, I cheated a bit. The answer is obvious if we use this example. But still, let’s see why “The Coffee House” would never make it to a global player and how “Starbucks” could become so successful. It will also be interesting to

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copyright, trademark, patent

Copyright, patent and trademark: What is the difference?

There is some confusion going on about when and what you need to register in order to protect your intellectual property and copyright. Let me try to shed some light on this topic with this article. In short: A copyright does not require registration at all A patent allows you to protect inventions A trademark is the perfect tool to protect names, logos and designs   Copyright Copyright is automatically established by writing a text,

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a name that sticks

How to Choose a Great Brand Name That Sticks

Does your brand name selection strategy involve names scribbled on slips of paper, a hat and a lucky draw? If the answer is yes, we’re sorry to break it to you but your so-called branding strategy is a disaster waiting to happen. Why? Well, choosing the right brand name isn’t something that should be put down to chance. It takes hours of research, thorough analysis and painstaking brainpower to come up with a brand name

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changing a brand name hurts

It always hurts changing a brand name. But if it has to be, then better sooner than later.

Today we’re going to address an unpleasant, yet, very important topic: should you change your brand name to improve your options for brand building and trademark registration? To find out, let us first take a look at how brand, product or company names are commonly created. In 75% of all cases, the chosen name refers to the business activity: The Coffee House Jewelry-4-me 24/7-Taxi This often goes along with registering the according domain. There are

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Protecting Your Trademarks as Tech Titans Clash and High Sea Battles Rage

Protecting Your Trademarks as Tech Titans Clash and High Sea Battles Rage

December has drawn to a close and so too has 2017. It’s a new year, and a lot of business leaders are plotting their success come 2018. So long as the economy remains strong, many business leaders will likely find that success. This means for companies big and small, now is the time to strike. This also means that it’s more important than ever before to protect your trademarks. Last month, a small jeweler decided

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Top 5 Reasons Trademarks Should Be a Priority in 2018

Knowledge Economy: Top 5 Reasons Trademarks Should Be a Priority in 2018

Trademarks are vital for businesses. In the modern knowledge economy, perhaps nothing is more valuable than brand assets. However, in order for brands to be valuable and useful, they need to be protected. In the modern knowledge economy, thieves are just as likely or perhaps even more likely to steal intellectual assets rather than physical assets. Let’s go over some reasons why trademarks and building up your brand should be a priority in 2018. 1.

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Disney Is Our Professional Trademark Service Providers Pick for Best Brand in 2017

Disney Is Our Professional Trademark Service Providers Pick for Best Brand in 2017

2017 is coming to a close. As professional trademark service providers, we’ve been reflecting on what the biggest brands for the year were. With the booming economy, many companies have been very busy. This means brands themselves have had a busy year as well. Still, arguably no brand has been busier than Disney. Ever professional trademark service provider is going to be familiar with Disney. The multi-media giant is proof of the importance of brands

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November Trademark Litigation Review: Korea Goes English, Amazon Vs Mercedes, & Whiskey for Breakfast

Law can often be a boring topic. That is unless you’re involved in trademark litigation. Fact is, IP law is one of the hottest and fastest developing fields of law out there. Changes can be quick and conditions can change from month to month. These changes often aren’t minor, but instead monumental. A single trademark litigation ruling can change the entire course of the industry. Precedence is important for just about every subfield within the

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Madrid Protocol

International Trademark Registration, European Trademarks and the Madrid Protocol

We receive requests for international trademark registrations on a daily basis. Sadly, there is no registration covering all countries. Instead, trademarks are territorial. That means, you have to apply for individual registrations in all countries in which you wish to obtain protection. Let us review this topic in more detail. How to obtain an international or global registration How to obtain a EU-wide registration Other treaties covering multiple countries The Madrid Protocol How to find

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Lebron James, Empire, and Rappers Battle Dog Walkers

Lebron James, Empire, and Rappers Battle Dog Walkers

Where does the time go? November has passed us by and 2017 nearly has as well. Let’s go over some of the most recent trademark developments to see what the trademark industry has been up to over the past few weeks. The most recent trademark developments might also hint at what’s to come in 2018. Over the course of November, Fox won a big trademark case regarding its “Empire” TV series. Lebron James is used

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Why trademarks must not be descriptive

Why trademarks must not be descriptive

A trademark has to comply to a number of regulations in order to pass an application. Not being descriptive is a key factor for every registration. Let’s shed some light onto this and clarify: Why does that play a role at all? What does “descriptive” mean? Why are there exceptions from this rule? How can I find out if my trademark is descriptive? What can I do if my already existing brand name is descriptive?

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top three legal cases

The Top Three Most Interesting Trademark Legal Cases in History

Trademark legal cases are important. We follow them closely because they set the tone for the entire industry. When a legal verdict is reached, a precedent is set. This means judges will look back to the precedent and earlier rulings while passing their own judgment. Let’s look into five of the most important trademark legal cases in history. By doing so, you’ll be able to reach a higher understanding of how trademark law works. 1.

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Escobar Wants $1 billion, Kardashians Go After Bakery, Fintech Spurs Tradmark Boom

Pablo Escobar’s brother wants $1 billion dollars from Netflix, or else. The former gangster has long been going after Netflix. Now, his demands are growing, and increasingly, he’s hinting at violence. Could this trademark battle come to literal blows? Meanwhile, the famed Kardashian family has found itself in a trademark battle with a mom and pop bakery. Finally, the Fintech industry boom has caused a trademark industry boom. Let’s dig in. Famed Gangster Threatening Trademark

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Understanding the 45 Different Trademark Classes

Understanding the 45 Different Trademark Classes

Today we are going to address one of the most complex topics of trademark registration: finding out the relevant classes for your business. In this blog we are going to answer the following five questions: What are classes? How many classes are there? How do I find out which are the right classes for my business? How many classes do I need? Can I avoid all the hassle and register in all 45 classes? What

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Supreme Court Win for Google, Adidas Goes to War, Deere Wins Colors

Supreme Court Win for Google, Adidas Goes to War, Deere Wins Colors

Another week has come and gone and that means there have been more major trademark developments. Perhaps the biggest major trademark development over the past few weeks has been a Supreme Court ruling in favor Google. However, John Deere won a big battle and Adidas is preparing for war, making for more interesting IP news. Let’s go over last week’s major trademark developments! Supreme Court: Google Isn’t Generic Chris Gillespie owns 763 different domain names

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naked license

How To Ensure That You Don’t Lose Your Trademark Due to a “Naked License”

Today, we’re going to go over a “naked license” and how you can avoid them. Building up a brand can take a lot of work. It is essential that you protect your brand and intellectual property. When it comes to IP, many people think first of patents. Certainly, patents are important. However, in the modern knowledge economy brands are just as important. You need to protect them. Companies and entrepreneurs who don’t pay attention to

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Return of the Gameboy, Overwatch, and New VR Tech

Return of the Gameboy, Overwatch, and New VR Tech

One thing we always keep a close eye on are new trademark applications. By seeing what trademarks companies are filing we may be able to anticipate their business moves. This week, we are going to focus specifically on new trademark applications. By following these applications we can keep an eye on industries and technological developments. Of course, we will be reading tea leaves. Sometimes, companies will file trademarks that they never use. Some might even

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Being an Outsider and Trademarked Slogans

Being an Outsider and Trademarked Slogans

Let’s dig into last week’s trademark developments. As trademark experts, we work hard to keep up-to-date on the most pressing issues in the industry. It can be difficult at times because there’s always so much going on. That’s why we write these weekly reviews. We want to make it easier for you to learn more about the trademark industry! There were some big battles over trademark slogans and names last week, among other issues. Clothing

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Dog Treats and Drug Dealers

Dog Treats and Drug Dealers

The trademark industry is always filled with small-scale drama. Quite simply, big money, brands, and other things can be at stake. Most of the drama is played out in court, but sometimes battles spill outside of the realm of the law. The death of a location scout for a Netflix TV show “Narcos” has people looking at an Escobar trademark dispute. Meanwhile, Mars saw a trademark case dismissed, meaning they’ll have to look for other

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Four Important Trademark Lawsuits That You Should Know

Four Important Trademark Lawsuits That You Should Know

Trademark lawsuits are a big deal. Trademark law is very complex, and the legal cases are often hotly contested. We’re going to go over four very interesting, and perhaps even “fun” trademark lawsuit cases. We’ll also discuss the takeaways and implications of these cases. Trademark law is an immensely complex field. There are lessons to be learned from these cases. However, if you are facing a trademark lawsuit or have specific questions, you should consult

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Satellites, Burgers, and More

Satellites, Burgers, and More

Time for another trademark news update. The trademark sector is always busy, and there are constant news stories. Often, our trademark news updates center on legal cases. Fact is, unscrupulous companies are constantly looking to steal other people’s hard work. Others try to use trademarks to stifle competition. This week is no different, as a tale of two burgers will show. Following trademark news can also help you understand companies and their business strategies. That’s

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Trademark copycats, chocolate, iTrump, Diamonds and more

Trademark copycats, chocolate, iTrump, Diamonds and more

This week, we’re going to dig into a recent court case between Costco and Tiffany jewelers. We’re also going to look at a “battle of the chocolates”. By examining these cases, we’ll consider whether or not offending parties were acting as trademark copycats or whether or not their usage constituted “fair use.” Of course, there is more Trump trademark news this week as well. This time around, news is circulating that Trump went after an

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Pierogies, Trump, and Trademark Bullying

Pierogies, Trump, and Trademark Bullying

Trump is back in the trademark news headlines. Seems like the President of the United States rarely goes more than a week or two without causing some type of IP drama. Meanwhile, two pierogi festivals are duking it over trademarks, while the National Trust for Scotland has been caught up in a trademark bullying case. Trademark bullying cases are especially interesting cases, so let’s jump right into that. Is the National Trust for Scotland a

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Amazon Unveils Future With Trademark Applications, Law Schools Battle Over Brand

Amazon Unveils Future With Trademark Applications, Law Schools Battle Over Brand

Amazon is one of the world’s largest and most successful companies and is constantly watched by industry observers. That’s why observers keep tabs the company’s trademark applications so closely. In fact, a recent trademark filing has unveiled the company’s ambitions, and we’ll jump into those ambitions shortly. Meanwhile, two Texas law schools took their talents to court to fight over their own trademark cases. The recent trademark cases and trademark cases provide yet more interesting

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Universities Battle, Court Ruling Changing Intellectual Property Industry

Universities Battle, Court Ruling Changing Intellectual Property Industry

July was a busy month for the intellectual property industry around the world. The University of Wisconsin was just rewarded hundreds of millions of dollars from Apple over alleged IP infringements. Meanwhile, a number of companies in the United States are moving to trademark disparaging words. A recent Supreme Court ruling in the States has shaken up the entire intellectual property industry. When it comes to the intellectual property industry, huge sums and brands are

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Tech Trademarks, Ivanka, Monsters and More

Tech Trademarks, Ivanka, Monsters and More

The summer is warming up, and so to is the trademark industry. Last week was yet another busy week for trademarks. Several hot tech trademarks were unveiled and have set off a flurry of theories, inquires, and speculation. Tech trademarks are an especially hot topic because the industry itself is quite lucrative. Capcom and Microsoft both filed for tech trademarks that are draking a lot of attention. Meanwhile, Nepal is looking to launch a globally

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Big Trademark in Indian developments Set To Shakeup Major Economy

Big Trademark in Indian developments Set To Shakeup Major Economy

Another week, and some more exciting trademark news! India is looking to increase tax revenues through a GST, or Goods and Services Tax. This is going to have a big impact on trademark fees. Meanwhile, Mother Teresa’s famous blue rimmed sari has also been trademarked. As for Church’s and religious groups, trademarks are also becoming more common. None of this should come as a surprise. In the modern knowledge-based economy, it is becoming all the

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Trademark Infringement on the Rise, Football, and Unicorns

Trademark Infringement on the Rise, Football, and Unicorns

This week we’re going to take a look into an increasingly prevalent issue: trademark infringement. Over the years, trademark infringements have sadly grown more common. This has occurred even as governments around the world have stepped up the protections they extend. Luckily, with the appropriate trademarks and other IP protections, you do have legal recourse if someone infringes upon your trademarks. CompuMark, which conducts various trademark related surveys and research, has found that a full

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Rockers File For Trademark Protection, Famous Fashion Loses Big Case

Rockers File For Trademark Protection, Famous Fashion Loses Big Case

A few weeks back we reported on Gene Simmons and his attempt to get trademark protection for his infamous horned hand gesture. We’ve got some interesting updates regarding that case. Meanwhile, famous rocker Kid Rock has filed for trademark protection for what appears to be a restaurant. Finally, Louis Vuitton just lost an important trademark legal case against a parody clothing manufacturer. All three of these cases are quite interesting, and demonstrate the importance of

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China Grants 38 Trademarks To Trump: Emolument Clause Violated?

More Trump, the Eagles, and Artsy Sneakers

The end of May went out with a bang as far as famous trademarks are concerned. Donald Trump has been the center of yet more trademark attention, no surprise there. Meanwhile, the popular band “the Eagles” are taking a hotel to court over their famous trademark “the Hotel California.” Adidas is also finding itself dragged into court, this time over use of an art show trademark on its shoes. Anyways, let’s dig into these various

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Return of the Griffith, IP & Brexit, Blade Runner, and Mother’s Day TMs

Return of the Griffith, IP & Brexit, Blade Runner, and Mother’s Day TMs

Per usual, there have been various develops over the past week concerning valuable trademarks. This week, we’re going to talk about the infamous Oscar Pistorius, Mother’s related trademarks, Brexit, and the return of a once famous car brand. We’re also going to go over Brexit and its impact on IP law. Keeping up to date on trademark developments is essential. This is especially true if you own valuable trademarks. So let’s jump right in. Mother’s

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Beyonce Accused of Trademark Fraud & Uber Dumps Otto

Beyonce Accused of Trademark Fraud & Uber Dumps Otto

Another week and more important trademark updates. This week, famous pop singer Beyonce is finding herself accused of trademark fraud, Uber is ditching its Otto trademark, and Trump has secured yet another Chinese trademark. Let’s jump into Beyonce’s trademark fraud issues first, and then jump into the other issues. Beyonce Facing Potential Issues Over “Blue Ivy” Beyonce, together with her husband Jay-Z, are billionaires and among the most wealthy and powerful people in the world.

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Irish Problems, Kids Being Trademarked, and More Trump

Irish Problems, Kids Being Trademarked, and More Trump

Another week and another exciting period for trademark news. Seems like something is always changing in the world of intellectual property and trademarks in specific. If anything, the trademark news this week will raise even more eyebrows than usual. Victoria Beckham has moved to trademark her five year old daughter’s name. Victoria is married to David Beckham, one of the most famous footballers in the world. Harper Seven Beckham is now an officially registered trademark.

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Blac Chyna Can’t Use “Kardashian”, Look at Wine IP, & TRX Court Victory

Blac Chyna Can’t Use “Kardashian”, Look at Wine IP, & TRX Court Victory

Another big week in global trademark developments! Intellectual property and trademarks are a big issue for companies, famous individuals, and others. As a result, every week brings new developments! Luckily, you can check in here for the most recent trademark news! Black China can’t use “Kardashian” American Rap star and entrepreneur “Blac Chyna” (born Angela Renée White) lost a court case attempting to use the Kardashian last name. Blac Chyna has been dating Rob Kardashian, brother

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Kit Kat Trademark Claim, Brew Vs. Brew, and Google Battle

Kit Kat Trademark Claim, Brew Vs. Brew, and Google Battle

Seems like a week simply can’t go by without there being some big trademark news. This week, there have been some interesting IP developments. Google won a major trademark claim, Portland brewery Shipyard is taking on another brewery to court, and a Kit Kat trademark claim was rejected. We’re going to jump into these various trademark claims to figure out what happened, and what it means for the IP industry as a whole. So let’s

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Trump Casinos in Middle East, Seeds in India, and Marijuanaville No-Go

Trump Casinos in Middle East, Seeds in India, and Marijuanaville No-Go

Seems like a week can’t go by without there being several big trademark disputes. Trump is back in the news for his trademarks, but this time it’s Jordan rather than China. Meanwhile, one woman’s dream of owning a Marijuanaville branded marijuana business has been shot down. Weed isn’t the issue, but instead Marijuanaville simple sounds to much like a registered trademark, Margaritaville. At the same time, some IP setbacks in India could cost Monsanto huge

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Trademark Renewals Are a Vital Part of Intellectual Property Protection

Trademark Renewals Are a Vital Part of Intellectual Property Protection

Once you register a trademark, it is valid for ten years. That might not sound like a lot of time, however, trademarks can be renewed indefinitely. By requiring a renewal, legal authorities can ensure that people aren’t registering trademarks and then simply forgetting about them. While the trademark renewal process might seem like a bit of a hassle, it’s actually very important. Trademarks are a somewhat modern creation. So too are most other forms of

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Modern India, Selena Gomez Jewelry, and Detroit Police

Modern India, Selena Gomez Jewelry, and Detroit Police

India is finally looking to join the 21st century in regards to trademark laws. While India’s economy has enjoyed rapid growth over the past several years, the country has lagged behind as far as trademark laws go. Now, the government’s new National Intellectual Property Rights Policy, which came into effect earlier this month, is promising to modernize the trademark environment. By doing so, India is hoping to make it easier for businesses to conduct business.

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Famed Shoe Brand Adidas Set For Big Trademark Show Down

Famed Shoe Brand Adidas Set For Big Trademark Show Down

Adidas is a famed and popular shoe brand and apparel company. It should come as no surprise then that the company is willing to go to great lengths to protect its brand trademarks. However, Adidas has even made it a point to take on Tesla, an auto manufacturer, for allegedly looking to use a three striped logo that would be too similar to Adidas’ shoe brand. In case you don’t recall, Tesla manufactures highly regarded

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China Grants 38 Trademarks To Trump: Emolument Clause Violated?

China Grants 38 Trademarks To Trump: Emolument Clause Violated?

Donald Trump’s brand is very valuable, and it just got a bit more valuable. Why? China granted Trump 38 Chinese trademarks covering his personal brand. However, critics believe that these were granted not because of the law, but because of Trump’s status as President. If so, this could potentially be a violation of the American Constitution and the emolument clause. Chinese trademarks are a notorious hassle, and the legal system in China is slow. Michael

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As Video Game Consoles Fade Out, Nintendo Will Have To Rely on Trademarks

As Video Game Consoles Fade Out, Nintendo Will Have To Rely on Trademarks

Nintendo is launching its most recent hardware system, the Switch. The unit is a sort of portable/home console mix. The primary form is that of a 6.2 inch tablet. This little tablet is customized to play video games, and can play far more advanced video games than your average smartphone or tablet. Still, with smartphones and tablets growing more ubiquitous, the age of video game consoles may one day come to an end. This is

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Battle of the Kylies: Jenner Versus Minogue

Battle of the Kylies: Jenner Versus Minogue

Your name is your name right? And you always have a right to it, right? Actually, the truth is a bit more complicated. No, no one can ever force you to change or not use your name. However, when it comes to using your name as a brand you may face some limitations if your name is already trademarked. This was recently demonstrated in a legal battle between Kylie Minogue and Kylie Jenner. Let’s dig

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Ivanka’s Clothing Brands and Trademarks Under Fire in China and USA

Ivanka’s Clothing Brands and Trademarks Under Fire in China and USA

Several Chinese companies are currently pushing to register “Ivanka”. Most of these companies are almost certainly taking aim at Ivanka Trump and her personal brand. Ivanka Trump, in case you’re unaware, is the star daughter of President Trump. She’s known for her beauty and business prowess and is quite the icon in the fashion industry with numerous clothing brands. Ivanka is only 35 years old, but already owns a quite successful fashion line. Among other

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Donald Trump’s Tied Up Trademark In China Suddenly Approved

Donald Trump’s Tied Up Trademark In China Suddenly Approved

For years, now President Donald Trump has been trying to secure rights to his “Trump” trademark name in China. In fact, Trump’s lawyers have been slogging it out for over a decade. Last week, Trump got the trademarks he wanted with court cases “mysteriously” wrapping up. The sudden developments can after years of sluggish movement. Importantly, the reversal of President Trump’s trademark fortunes came quickly after “The Donald” acknowledged the “One China” policy. For those

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Roads, Slants, Pears, and Apple

Roads, Slants, Pears, and Apple

Another week gone by and more important trademark updates have rolled in. This week has been a bit busier than usual with several important trademark developments unfolding. We’re going to dig into some Apple trademark news, the “Slants” band, and an interesting trademark legal battle involving  a road sign. So let’s jump in! Apple Wants Rights To All Fruit Silhouettes First, Apple is the center of some big trademark updates. The company is seeking to

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American Football, Trademarks, and the “Blitz for Six”

American Football, Trademarks, and the “Blitz for Six”

Do you follow American football? American football teams are among the biggest brands in the world. If so, you already know that it’s completely different from the football found around the rest of the world. For one, it doesn’t involve a whole lot of feet and ball contact. Two, it’s a much slower sport with a lot of downtime. But in the United States, it’s a huge sport and industry in and of itself. The

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Trump Tower being the headquarter of the Trump Organization

Brand of the Month: Trump

Donald Trump, and by extension “Trump”, has always been a big brand. Right now, however, it might just be the biggest brand in the world. Donald J. Trump now sits at the “highest office”, being President of the United States of America (POTUS). As valuable as the Trump was a year ago, it’s probably a lot more valuable right now. There is something important to understand. First, there is the “Trump Organization.” This organization is

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Why Upfront Investments In Brand Lower Long-Term Marketing Costs

Why Upfront Investments In Brand Lower Long-Term Marketing Costs

Most of us don’t like spending money. Business owners especially know that pounds should never be spent, but rather should be invested. When it comes to brand spending, however, spending money up front can be an excellent investment. Why? Because your upfront brand spending will help you lower costs in the long run. As customers come to recognize and respect your brand, you’ll have to spend less and less to get them to buy your

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Why trademark search should be the first thing to do for every new business.

All New Businesses Should Conduct a Trademark Search

One of the biggest mistakes we see new businesses make is that they begin to build a brand before first seeing if that brand is even available. That’s why we always advocate for a thorough brand or trademark search and audit before developing expensive brand assets. Confused? Don’t know why it matters? Let’s dig in. Common mistakes Many businesses consider trademarks being a topic for large, international corporations when it actually should be one of the

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Brand of the month: Burberry

Burberry Goes Plaid With Their Trademarks

Burberry’s brand is one of the oldest and most well-known in the world. The Burberry company is well regarded for producing some of the best clothing around, especially for the great outdoors. Headquartered in London, the company has grown over the years into one of the world’s biggest luxury brands. Burberry’s brand is also unique for staying distinctly old school. While many companies seem to update their logos and trademarks seemingly every other year, Burberry

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For every company, trademark registration has the highest ROI.

Registering a Trademark: the Best ROI a Company Can Get

When it comes to building up a company, registering a trademark might just offer you the best ROI out there. Why is that? Because brands are now immensely valuable and important. Once customers have gained confidence into your brand they will turn into loyal recurring customers, invite friends and family and spread word of mouth. In other words, a brand is the most effective advertising. The same goes for investors. The better your brand reputation,

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Building your brand can be the most important step for every business.

The Power of Brands & Trademarks

Naming your product or service might just be the most important step you can take for cultivating your brand. Naturally, this step goes along with quite a number of risks: Unclear meanings Ambiguous meanings Names that do not sound right for the product Names attract different clientele Names can already be in use Let’s look at each of these risks and see if there are ways around them.   1. Unclear meanings Developing a product or service, certainly,

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Is it legal to copy a business idea or a brand?

Can You Copy Another Business’s Idea?

Popular brands are very important to the world economy. Branding and trademarks provide a lot of protection. Yet in most cases, you can copy another business idea. There are several important exceptions, including trademarks, and patents for specific technologies and processes. By and large, however, it’s hard to protect sweeping business ideas and concepts. Could you imagine if McDonald’s was able to protect and monopolize the idea of fast food? No Wendy’s, no Burger King

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Pitfalls to avoid when registering your trademark.

The Dos and Don’ts of Trademark Registration

Trademark registration is an essential business process for all companies big and small. Problem is, some people don’t realize how important trademark registration is. They think that simply because they created something, it belongs to them. In an ideal world this might be true, but in our real world, if you don’t register a trademark, you risk losing it. That’s why we’re going to take a moment to go over the do’s and don’ts of

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Better safe than sorry: 5 branding flubs you should avoid

Five Terrible (Hilarious) International Branding Flubs

It’s shockingly common for companies to commit huge branding flubs when they expand into international markets. Most often, branding flubs are the result of something being lost in translation. Companies try to take their brand and translate it literally into another language. Or, they are simply working with a language that they don’t understand. Mistakes happen. Sometimes, the slogan or another asset will simply come off as clunky and strange. Other times, the results can

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Damages, intellectual property infringement can cause to companies.

The Biggest Risks of IP Infringement

IP infringement is no minor issue. In fact, intellectual property infringement is blatant theft, and beyond lost sales, it can cause permanent damage to your brand and company. If we sound a bit dramatic, bear with us. As you’ll see, IP infringement is a very serious threat for companies big and small.   Copyright and trademark infringement happen every day When somebody, such as an unscrupulous company, steals your brand, they are also stealing your

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Brand of the month: Tesla

Brand of the Month: The Past and Future of Tesla

Nikola Tesla was born on 10 July 1856 in what was then the Austrian empire. In 1884 he moved to the United States, and eventually landed a job working for Thomas Edison, another famous inventor. Tesla and Edison would eventually come to intellectual blows, and Tesla left Edison’s service but continued to tinker many gadgets. Unquestionably a genius, Tesla would contribute to numerous technological advances, most of them in the field of electricity. Yet Tesla

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Why are some businesses more attractive to investors than others?

Why Investors Love Brands and Why Companies Should Too

Have you ever wondered why some businesses are more attractive to investors than others? The reason is fairly simple. Any business looking to secure funding from investors needs to develop a strong brand. It’s really that simple. Let’s find out why and how. Why investors love brands Brands show professional competence Brands indicate how popular a product, service or app can get Brands are a valuable collateral Brands show professional competence Many startups focus on their idea

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Trademark registration is granted on a first come, first served basis. Don't wait too long.

Trade Marks Are a First Come, First Served Sort of Affair

One of the most important things to remember when considering trademarks is that it’s a first come, first served sort of affair. If you wait or delay registering a trademark and someone else comes along and registers it, you’re going to be out of luck. That company or person will now own that trademark. Each country has a national trademark registry This is true not only for small companies but big companies as well. Let’s look

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Brand of the Month: Milka

Milka “Milking” Their Brand Colors Quite Wisely

Milka is one of the most popular candy brands in all of Europe. Given how much confectionery competition there is, establishing a strong brand in Europe’s crowded chocolate market is no small matter. As you can probably guess, brands can be quite intense in defending their assets and warding off would-be copycats. Milka is just the same, and they focus on defending their own unique color. Milka is especially well-known for its iconic purple color.

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Update. on Watch Face with CloseUp View of Watch Mechanism. Time Concept. Film Effect. Pocket Watch Face with Update Text on it. Business Concept with Light Leaks Effect. 3D Render.

Trademark Registrations cover ten years and can be renewed indefinitely thereafter

Once you register a trademark, it is valid for ten years. That might not sound like a lot of time, however, trademarks can be renewed indefinitely. By requiring a renewal, legal authorities can ensure that people aren’t registering trademarks and then simply forgetting about them. While the trademark renewal process might seem like a bit of a hassle, it’s actually very important. Trademarks are a somewhat modern creation. So too are most other forms of

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History Letterpress

What are the oldest trademarks?

Trademarks are relatively recent as far as legal standing goes. Trademark laws first came into existence in the 19th century, although brands had been in use long beforehand. However, until the proliferation of print media, mass production, and other modern technologies, there wasn’t much of a need for trademarks. The oldest trademarks and earliest modern trademark laws came after these technologies became widespread. Trademark laws have undergone many revisions over the years. Trademarks too have

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apple

What are the worlds most valuable brands?

Brands are valuable. In fact, in the modern knowledge economy, brands are arguably the most valuable asset many companies own. Consider that these days, even big companies like Apple Inc. rarely manufacture their own gadgets and products. Instead, they rely on their very valuable brands. Most often these companies outsource production to someone else, but keep branding and design in-house. Even manufacturing companies, like General Motors or Toyota, rely extensively on suppliers to supply components

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Find out why customers love brands and how your business can benefit from that fact.

Why Customers Love Brands (and Companies Should Too!)

Customers love brands. It’s really that simple. There’s a lot of debate over why people love brands and why people develop affinities to certain companies, such as Google or Apple. We’re not here to settle that debate, but at least part of the reason people love brands seems to be because they make life easier. When you trust (and love) a brand, you can buy their products with confidence and know that you’re getting a good

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Tarzan: how trademark registration beats copyright

Tarzan: King of the Jungle, Prince of Trademarks

Tarzan is one of the most iconic characters of all time. Walt Disney has released both an animated and live action Tarzan in modern times. Numerous other studios have also released Tarzan films. Tarzan is also among the oldest characters around, having been “born” all the way back in 1912. Now, however, the first 21 Tarzan stories have actually entered the public domain with the copyrights protecting them having expired. Why? Copyrights expire and eventually

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concept of a professional business team and reliable partnership

Why You Need a Professional to Help With Trademarks

Trademarkprotector is one of the top trade mark companies in the world and we are experts when it comes to the trademark registration process. We’re a business, we wouldn’t exist if there wasn’t a need for our services. That might sound a bit blunt, but it’s true. We have set up our company precisely because we identified areas where we could make an impact and add value to our clients. Registering a trademark is a

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