You might like to think you know what’s best for your brand. Namely, what your objectives are, who your target market is, and where you see you brand in 10 years time. Having brand vision and a sound business plan is great. However, sometimes it’s easy to get distracted and develop a bias while building a sustainable brand. Any kind of bias can cloud your judgment about what’s best for your brand – now and in the future. And this can be bad news for your brand. There is a way around this, though.

Ever heard of the saying: Two heads are better than one? Well, this certainly applies to the world of branding. Here are a couple of reasons why external help is essential when building a sustainable brand.

1. Critical Evaluation

In order for your brand to reach its full potential, you need to assess your brand. Not on your own, though. But rather with the help of professionals who are able to look at your brand and its elements objectively. Why? Because if you or someone associated with your brand assess and evaluate it, then the evaluation process is bound to be biased.

What are its strong and weak points? Do you have a good or bad name? Are you somehow violating the trademark rights of another brand? Does your logo communicate your brand well? What about translations of your name?

It’s important that an unbiased branding expert dissects and judges your brand without any hesitation. Maintaining a critical standpoint is absolutely crucial. This objectiveness will help you create the best possible version of your brand.

Think of it this way: you don’t need someone who will sugarcoat your brand’s flaws. You need someone who can be brutally honest with you about all the cracks in your branding strategy. Only then can you build a strong and sustainable brand.

So if you have a weak name, your logo sucks, or your slogan means something offensive in another language, then you need to identify these cracks as early as possible. And the only way for early detection is by getting a critical brand evaluation from an outside source.

2. Impartial Advice

Once you identify the drawbacks of your brand, it’s time to act on them. Getting impartial advice is the most effective way to continuously develop and better your brand. How should you proceed with your branding strategy? Should you change your name? Is trademark registration even possible at this stage?

At this point you need a partner at your side that can offer neutral advice and guide you through a winning strategy. Work with someone who is not afraid to tell you the truth.

While you and your team may see nothing wrong with your brand, others will give you a hundred reasons why your current brand needs a major makeover. Therefore, having a fresh pair of eyes go through your branding strategy can be extremely eye-opening.

At Trademark Protector, we want what’s best for your brand. That’s why we ensure your brand checks all the characteristics of a sustainable brand.

One of our main goals is to provide you with professional – and honest – advice about your brand. We do this by:

  • Preparing your brand for trademark registration.
  • Looking at every aspect of your brand carefully.
  • Critically assessing and evaluating your name, logo, slogan, and other brand elements.
  • Giving you impartial advice with the aim of improving your overall brand.

And by doing so, we help you build a brand that is:

  • Ready for trademark registration.
  • Relevant to changing markets.
  • Closer to consumers.
  • Easily sustainable.
  • Open to international expansion.

Sure, we want to partner up with you and get your order for trademark registration; however, we will not hesitate to talk you out of a not so good option. That’s what makes us different from other companies offering trademark registration services. We care about your brand just as much as you do.

The Bottom Line

Building a sustainable brand that will stand the test of time is not an easy task. So it’s better to get some outside help than to have your brand flunk after some time. Look for branding experts who can critically assess your branding elements, offer unbiased advice, and help you build a sustainable brand.

Looking for that extra helping hand to guide you through some tough business decisions? Contact us for professional help when planning, launching, and expanding your brand. We care about your brand just as much as you do.